FASHION & POP CULTURE

The mask has become a part of our everyday wardrobes with designers and consumers transforming these essential protective devices into wearable works of art and fashion must-haves. Many designers embraced mask-making as a means to keep seamstresses and artisans employed. Masks by global brands, and small labels alike, are infused with fashionability and style that elevates the mask into the latest new accessory worn on the face. Some of the masks can be characterized as whimsical, while others support subcultural identities.